London theatregoers generally have 3 choices of where to buy London theatre tickets: the theatre box office, websites or ticket booths. This site guides you on the advantages and disadvantages of each.

Ticket Website Reviews

There are lots of websits selling London theatre tickets, but it’s not obvious which ones provide official tickets, are members of STAR and offer the best customer service. We reveal the factual information and need your reviews of their customer service.

Ticket Booth Reviews

In May 2012 we went undercover visiting West End ticket booths. We know the STAR regulations inside out and applied the rules to each of our undercover experiences. Read our mystery shopper guides before buying from ticket booths to ensure you get official tickets. We need your ticket booth reviews.

Why you need our guide

With hundreds of new productions and over 14 million attendee’s each year, the West End theatre business has always been rife. What is more, this summer the level of tourism is set to vastly increase as over 8 million Olympic ticket holders set to descend on the capital. This amplified level tourism will undoubtedly increase the footfall of theatregoers in London as tourists look for alternative activities during the city’s summer of celebrations. However this increased surge of interest in theatre bookings could potentially leave the market wide open for ticket touts to scam naïve tourists.

With so many large, accommodating theatres across the heart of central London, supply for theatre shows usually outweighs demand. This means that there are often a lot of deals to be had on usually pricey seats. As a result this can mean that different retailers are charging different prices for tickets which could potentially lead to confusion. How can a person looking to buy a low priced, legitimate theatre ticket be sure that they are buying from a reputable seller? How do they know they are not being scammed?